Conservation in America is one of the greatest untold stories of our time – and no one knows because biologists are lousy storytellers.
The remarkable successes made by State Fish and Wildlife Agencies remain largely overshadowed by organizations and groups with better funding, better capabilities, more staff and a better plan. Our stories are there to be told and our audience is waiting to hear them.
This interactive workshop is designed to help agency staff reclaim the Conservation Story by thinking differently about Content as a Marketing tool to tell the rich and powerful stories that Customers want to enjoy and share.
State of the Industry — Storytelling is Marketing
State of the Agency — How Good is Your Story?
Content Marketing — The Details
Conducting a Content Marketing Audit
People have been telling stories since the beginning of time. And well before the written word developed, images were the primary vehicle used to convey mankind’s thoughts, hopes and dreams.
Today’s Customer is visually stimulated and successful organizations have become experts at telling stories with images.
Using the lessons learned from Day 1, attendees will create the framework to perform a thorough content audit as a precursor to developing an effective Content Marketing plan.
The workshop is designed for agency leadership senior managers responsible for designing and delivering Customer facing products and services.
Attendees should include Agency Directors and their chiefs, plus IT, Legal, Law Enforcement and Finance leadership. Directors may wish to include select Commissioners as well.