Think back about the days when travelling salesmen wandered neighborhoods knocking on doors peddling their wares. The rejection, the abuse, the frustration and then finally a sale.
Those Fuller Brush salesmen that survived and prospered all had one thing in common. They were able to quickly build enough trust with the Customer to allow them in their homes.
There are some great tips in this article on building trusted relationships, especially as you are knocking on the handsets of mobile users.
Ask yourself: Do Your Customers Trust You Enough to Open the Door and Invite You In
For more insight into Customer Experience and Trusted Relationships, please click here.