But what does that really mean for them?
First they need to understand that mobile is not a formatting issue but a design imperative. Trying to squeeze a mobile skin on a poorly designed site will just frustrate customers.
Beyond that they need to understand who their Customers are what they are buying.
Hunting licenses are significantly more expensive for out-of-state residents than for an Agency’s citizens.
Using the chart above as one point of reference, it suggest that state residents are more inclined to use a mobile phone to complete a <$25 annual license.
Out out state license buyers could pay upwards of $1,000 for permits, tags and license fees. It is a much larger purchase.
This chart would suggest that agencies create mobile experiences based on platform, user location, and product selection.
That’s Phase 2.
Phase 1 has to be an aggressive project to design mobile first experiences for their Customers.
For more insight into Mobile Sales and Marketing opportunities, click here.