They love tracking deer and bear and raccoons and tiny little fish. They are experts at using this data to build habitat and wildlife restoration plans.
The future of Conservation in America certainly requires solid use of data for these worthy programs.
The problem is that the real key to the future of Conservation is money – and the need to increase hunting and fishing license sales.
Without license sales, State Fish and Wildlife Agencies are dead in the water and will have no money to grow more deer and study more fish.
Netflix, Amazon and Zappos are experts in using data to provide better Customer Experiences. They get it. And they are rewarded with more Customers spending more money.
State Agencies need more people spending more money on hunting and fishing licenses. They have the data. They need to use the data to drive Sales and Customer Loyalty before it’s too late.
For more insight into the power of Customer Data to drive sales and loyalty, please click here.