The first effect is that the good ones tweak their channel marketing strategies to improve their Customers’ experiences. They understand that a mobile app is one engagement channel, albeit growing daily in importance.
The second effect is drive people to shout “We Need An APP!”
There are many members in the Conservation community that fall into this second group. They want desperately to serve their members and Customers better – but often simply don’t know how.
This chart screams to these good folks that they need to engage their Customers on mobile devices.
They would be wise to take time to understand what value they can offer to their Customers through a mobile app.
Tossing the kitchen sink at Customers often has really unpleasant effects.