By: Bill Creighton   -  In: Conservation,Data,Marketing,Mobile,Social Media,Technology   -  0   Comments

Time Spent on Mobile Apps now Exceeds Desktop Web Access

Y60aSLuRDlxTzS5GcO9woDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9Charts like this can have two very different effects on Marketers.

The first effect is that the good ones tweak their channel marketing strategies to improve their Customers’ experiences. They understand that a mobile app is one engagement channel, albeit growing daily in importance.

The second effect is drive people to shout “We Need An APP!”

There are many members in the Conservation community that fall into this second group. They want desperately to serve their members and Customers better – but often simply don’t know how.

This chart screams to these good folks that they need to engage their Customers on mobile devices.

They would be wise to take time to understand what value they can offer to their Customers through a mobile app.

Tossing the kitchen sink at Customers often has really unpleasant effects. 

Read more about the role of mobile applications in American Conservation.