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Google, Facebook and Twitter are giant data machines. No secret there.

It comes as no surprise that Facebook collects 63 different data points. All of this data goes to building better profiles of their users to provide more targeted advertising.

But not every business has the means to collect and crunch this massive amount of data…nor should they all attempt to do so.

Businesses need to measure the data that matters most to their Customers. This is all about discipline.

If the data collection does not lead to a better Customer Experience, best to let it go by.

The noise can be deafening. You won’t be able to hear your Customers for it.

Read more from Business Insider of the data the various social networks collect from their customers.

For more insight from Dakota Partners on the power of data to drive conservation, click here.


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+1.703.850.5711