Most were built years ago, on outdated platforms and using restrictive designs and programming languages.
Most agency websites are also designed like library catalogues — “we have a lot of stuff to tell you and we are going to make you spend your valuable time trying to finds what you are looking for.”
Now compound that problem with the fact that none were designed for engagement on mobile devices. Cluttered pages, too many words, inconsistent links.
State Fish and Wildlife Agencies are losing customers at an alarming rate. They search for answers, for the best programs and best practices, but many fail to see the most obvious improvement they can make.
Agency websites are the gateway to recruiting new Customers. The new Customers that will save the Agencies” business live and breath iPhones, iPads and Android devices.
With limited dollars to spend on Customer acquisition, why would any business not focus on the top of the funnel and go mobile first?
To learn more about the benefits of mobile-first design, please click here.