The recognition that this group holds the key to Conservation’s future in America has been two years in the making and it is a welcome event.
This new survey from Pew Research clearly shows that this group of young adults thinks, acts, communicates, interacts with their peers and buys in ways many older folks cannot imagine.
One bit of advice for state agency and NGO staff that are working hard to reach this vital demographic. Remember this one fact:
The group you are trying desperately to reach has never lived without the Internet. Their entire world is digital to the core.
If you want to really connect with them, STOP putting the dreaded letter “e” in front of your marketing and outreach.
STOP with the “e-newsletters,” “e-blasts,” “e-zines,” “e-news,” “e-tidbits!”
It makes you look really old and out of touch with the very people you want to engage with.