About 93% of all communication is nonverbal.
Non-verbal. That means Pictures work better than Words.
So why is it that so many State Fish and Wildlife agencies and Conservation groups fail so badly at communicating with their Customers?
For one thing, many of the communications and outreach staff are biologists and not professional communicators. They want desperately to do better but just don’t know how.
More importantly, they tend to be word people who have lived their lives and careers in a world of research and data.
I cringe every time I see a great storytelling opportunity missed by a fish and wildlife agency that uses way too many words and lousy pictures.
Words Matter, But Pictures Matter More.