Plants, Animals, fish, scenic vistas and wonderful outdoor experiences. There is nothing like the silence of Nature.
Unfortunately, for many marketing staff in the Conservation community, their lives have been so focused on analogue experiences that they fail to understand how to communicate digitally with their Customers.
At a conference recently, a gentleman was very proud of the work his group was doing to help restore an endangered species. His work is expensive and relies on consistent public support.
At the end of the presentation he proudly said “and we have a Facebook page … not sure why but we have one.”
Opportunity lost yet again.
The very support this program requires will flow from connected online communities that share ideas, passions and advocacy for this group’s mission.
Sending a boring press release to a newspaper with declining circulation is not going cut it. Go where your Customers live and tell them stories they want to share with others.