Imagine that you are a Fish and Wildlife agency employee and someone has asked you about a new rule or regulation that is coming into effect this season.
Do you send them to the page that contains the legislation and tell them to read it for themselves?
Maybe you tell give them the answer but you qualify it by saying there are more details and it is their responsibility to read and interpret the actual rule.
Or maybe you give them an answer they understand and you tell them if there are any problems they can call you and you will help them resolve the issue.
Which one is going to delight them and make them want to buy and use your product?
Maybe you don’t give them all pizzas, but handled correctly, you have given them a great experience. Pizzas get eaten quickly. The experiences stay for a lifetime.
For more insight into the incredible benefits of delivering a Great Customer Experience, please click here.